2022 Eat Drink Design Awards: Best Retail Design – joint winner

Jury comment

This winning bakery project is significant for the success of its integration of interior and product. There is a great sense of utility about the placement and aesthetics of the bakery product here – the interior experience has struck a careful balance between the minimalism of fittings, finishes and materials and the earthy aesthetics of the actual baked goods as an integrated presentation. In a setting characterized by industrial galvanized metal and sleek minimalism, the bread and other products impart a balancing warmth. A high level of detailing in the resolution of the interior combined with excellent visual branding has resulted in a very resolved, modern setting – specifically designed for the product, easy to clean and serving its core function effectively and expressively.

Design statement

The new Baker Bleu store in Hawksburn Village, Melbourne challenges the perception of bread as simply “ordinary.” It is elevated to align with the values and principles with which the products are made – as artisan and therefore as art. In four short years, Baker Bleu has established itself as a destination for quality sourdough bread. With a strong emphasis on a specialized retail offer and an expanded menu, the space looks to re-engage existing customers, attract local residents, and provide a new and exciting experience with every visit. The design team used the tight footprint of the tenancy to their advantage, creating a flow of movement that takes the customer through the full offering of fresh-baked goods and curated pairings. The interior is given a contemporary edge with a palette that includes natural stone, stained timber, rough-cast render and galvanized steel – materials that speak to the individuality of the bakery and that will patinate over time, adding character and personality. The contrast between the design’s contemporary insertions and the rustic loaves on display makes for an interior that feels fresh and unique.

Baker Bleu Hawksburn is built on the land of the Wurundjeri Woi-wurrung people.

Designer IF Architecture Project team Iva Foschia, Tamara Glick, Meagan Brooks

See the whole gallery of images at the Eat Drink Design Awards website.

The 2022 Eat Drink Design Awards are organized by Architecture Media and supported by principal partner James Richardson Furniture, major partner Blind Corner, supporting partners Roca, No Rock and Latitude, and event partner Stomping Ground.

The Eat Drink Design Awards are endorsed by the Australian Institute of Architects and the Design Institute of Australia.