Lux FX is an innovative company that above all else aims to create spaces of excitement and wonder through lighting specification and design. It was important to the client that these qualities were inherent in the execution of the retail experience, and that the range of products appealed to all designers; from landscape, architectural and interior designers, to lighting specialists and engineers.
Lux FX’s diverse operational requirements are a fundamental aspect of the brand; formal and informal settings, public and private spaces embrace the diverse requirements of clients and staff alike.
Inspired by the seminal work of Le Corbusier and his Polychromie Architecturale, IF Architecture has used a combination of light, colour and form to create a space that captures the curiosity and imagination of Lux FX clientele, while at the same time expressing the creativity, quality, and initiative of the brand. The ground floor has been designed as a sequence of coloured architectural motifs that when viewed together create a space reminiscent of a surrealist landscape, engaging with and celebrating the lighting products on display.
The showroom embraces its main-road location, with dreamlike, whimsical scenes and a palette of bold, primary colours inviting intrigue from both pedestrians and fast-paced traffic alike.
Colour has been used as a construction material to enhance perception and create living atmospheres that create unity and ‘classify’ the products. From the broadest gestures to the smallest details, each element of the design has been carefully considered to showcase the products in a dynamic and engaging manner. The showroom is bright, bold, and confident – just like Lux FX.
The showroom turns the concept of public and private space inside out, with the dramatically lit interior acting as the public face of the growing Australian brand. The interiors depict miniaturised public spaces and architectural elements, with vibrant colours highlighting the playful forms as individual objects within the space. Each element is considerately detailed to demonstrate the specialised application of the light fittings across a range of scenarios. This technique offers clients a new perspective, enabling them to engage with the technical application of the product in a surreal and wonderous way.
Lux FX customers have developed a deep appreciation of the company’s design story, and what drives the team to keep pushing designs into new and engaging territories whilst maintaining the quality and aesthetic that the brand is known for. These qualities have been integrated through literal and metaphorical expressions, resulting in a space that translates Lux FX’s brand personality into built form.